Bad Bunny details Super Bowl LX halftime plans at San Francisco press event ahead of Sunday game
Press conference sets tone for Super Bowl week programming in the Bay Area
Bad Bunny used a Super Bowl week press event in San Francisco on Thursday, Feb. 5, to frame his upcoming Super Bowl LX halftime appearance as a cultural moment as much as a performance milestone. The Puerto Rican artist, born Benito Antonio Martínez Ocasio, is scheduled to headline the Apple Music Super Bowl LX Halftime Show on Sunday, Feb. 8, at Levi’s Stadium in Santa Clara.
At the event, he described balancing multiple high-profile commitments in a tight window, noting he is still on tour and had just appeared at the Grammy Awards days earlier. He also avoided revealing specific production details for the halftime show, while characterizing the performance as a celebration and signaling that the set is designed to be dance-forward.
From recent awards momentum to a deliberately guarded setlist
The press conference followed a major awards week for the artist. Bad Bunny recently won Album of the Year at the 2026 Grammy Awards for Debí Tirar Más Fotos, an all-Spanish-language project. He referenced the broader meaning of appearing on the Super Bowl stage and spoke about representing his background and community on a global broadcast platform.
Questions about potential special guests did not produce confirmations. Bad Bunny kept plans private, emphasizing instead the personal significance of sharing the moment with family and longtime supporters. His reserved approach mirrors typical Super Bowl halftime production security, where creative elements are often withheld until game day.
Political scrutiny emerges as part of the week’s media backdrop
The lead-up has also included public debate over the selection of a Spanish-language headliner and the role of artists in high-visibility sporting events. Bad Bunny’s prior public comments critical of federal immigration enforcement have resurfaced in national conversation during Super Bowl week.
NFL Commissioner Roger Goodell addressed questions about whether political statements might appear in Super Bowl performances this year, stressing the league’s aim to present a unifying event and highlighting the headliner’s global popularity as a core reason for the booking.
Pregame musical lineup includes multilingual sign language programming
Super Bowl LX’s music programming extends beyond halftime. The NFL’s pregame show will feature Charlie Puth performing the national anthem, Brandi Carlile performing “America the Beautiful,” and Coco Jones performing “Lift Every Voice and Sing.”
Organizers have also announced expanded sign language access across both pregame and halftime broadcasts, including American Sign Language and Puerto Rican Sign Language components, described as a first for the event’s halftime presentation.
Game: Seattle Seahawks vs. New England Patriots
Date: Sunday, Feb. 8, 2026
Venue: Levi’s Stadium, Santa Clara
With three days remaining before kickoff, the halftime show’s core themes are clearer than its specifics: a tightly held production plan paired with an emphasis on cultural representation and mass-audience celebration.