Moscone Center becomes San Francisco’s official Super Bowl LX fan hub with exhibits, games and security controls
Moscone Center takes central role in Super Bowl week programming
San Francisco’s Moscone Center is being repurposed into the NFL’s primary public-facing venue in the city during Super Bowl LX week, with the league scheduling its multi-day Super Bowl Experience across both the North and South buildings at 747 Howard St. The event is set to run from Tuesday, Feb. 3 through Saturday, Feb. 7, 2026, positioning downtown San Francisco as a major gathering point in the days ahead of the championship game at Levi’s Stadium in Santa Clara.
The published operating schedule lists hours from 3 p.m. to 10 p.m. Tuesday through Friday, and 10 a.m. to 10 p.m. on Saturday. The venue is closed Sunday, Feb. 8.
What visitors can expect inside the Super Bowl Experience
The Super Bowl Experience is structured as an interactive, ticketed fan festival. Announced attractions include football-themed games and skill activities, photo opportunities with the Vince Lombardi Trophy, and displays of Super Bowl rings. The programming also includes opportunities for autographs with current players and NFL Legends, as well as youth-oriented flag football elements such as NFL FLAG clinics.
- Interactive zones designed for skill challenges and participatory exhibits
- Photo opportunities tied to league trophies and memorabilia
- Retail merchandise through an on-site NFL Shop
- Flag-football programming aimed at younger participants
Ticketing and age access details
Ticketing information published for the Moscone event includes day-by-day general admission pricing and an upgraded “SBxtra” tier. For general admission, adult prices are listed as $40 for Tuesday through Thursday, $50 for Friday, and $60 for Saturday. Children 12 and under are listed as free for entry. The published guidance also states that games and attractions are included with admission, with purchases such as merchandise and concessions excluded.
Transportation impacts and a security perimeter extending beyond the building
The Moscone transformation has coincided with street and traffic changes in the surrounding downtown area tied to Super Bowl-related activity. A key closure listed for event operations is Howard Street near Yerba Buena Gardens, with round-the-clock restrictions scheduled from Jan. 30 through Feb. 10, 2026, as the corridor is converted into a pedestrian-focused zone supporting fan programming.
Separate security measures affect the airspace above parts of San Francisco during Super Bowl week. Federal temporary flight restrictions for drones include areas over the Moscone Center during scheduled periods from Feb. 3 to Feb. 7, reflecting heightened security planning around high-traffic venues.
Moscone Center’s Super Bowl programming concentrates large-scale fan activity downtown while the game itself is staged in Santa Clara, creating a split geography for Super Bowl week across the Bay Area.